Found a blog I made back in college, it’s about Facebook.
Why Market at Facebook?
Today’s generation is more into computers and the openness of the great internet. It started when desktop computers and internet connection became available and accessible to every home. That changed the way people live. Possibilities are endless. It helped plenty of businesses in loads of ways. Communicating with people in the other side of the country was allowed. Anyone and everyone could use internet as long as they are active online – young, old, businessmen and professionals.
With the growing number of internet users, channels like social networks started to appear;MySpace, Friendster, and Facebook to name a few. These social networks allowed to people to get in touch with friends, relatives, co-leagues and acquaintances where ever they are. It brought people from around the world closer to each other and made the world a place smaller than it actually is. But Facebook has been a target for marketing because it is the “it” social network today. As of June 2008, FacebooksurpassedMySpace and is now the leading social networking site. So having social networks boom in front of their faces, marketers have an added weapon, an added channel they could penetrate and use. A blog fromWeb Strategy by Jeremiah even said that Facebook is more of a ‘lifestyle’ play that allows members to connect to each other. The website is on the grill; the hottest today.
Schools like De La Salle University – Canlubang could sure use this channel to pop up in the rankings in search engines with the help of social networks. There are many sensible and practical reasons why marketers could use this channel mainly Facebook. These are:
Ø Growing number of internet users and rising number of people attracted andengaging into social networks
Ø Users of social networks would scatter and distribute for you. People form groups which makes it easier for marketers reach them. Even if only one member of a Facebook group is reached, it would also reach other members. An example of this group is the Zobel Batch 2002
Ø Viral marketing is highly effective in social networking particularly in Facebook groups. It could spread like wild fire because of the interconnection of people in the network. A viral video would be a really big assist to the school.
Ø The most important thing a marketer would love is spending almost nothing in terms of money. Yes, marketing in social networks is free. Facebook Marketplace
Ø “While you’re not able to publish directly to the feeds, Facebook’s Mini Feed and News Feed archives your users’ engagement with your brand and syndicates it to their friends, networks, and beyond, amplifying the reach of your campaign by orders of magnitude.”
Having all those facts at hand, marketers have loads of opportunities connected to social network like Facebook. They have to realize it and capitalize.
This channel would play a major role in my E-Marketing plan for De La Salle University – Canlubang because here, spreading of video, photos, comments, etc. about the school would be fast. This would mean that potential customers could be reached through social networking like Facebook with its features (Facebook’s Mini Feed and News Feed and Facebook Groups) that really makes distribution of anything rapidly. Most, if not all, the features of Facebook are viral gateways that I could use to perk up the school’s image and public awareness. Viral marketing would help the school reach their potential customers if done correctly. For a new school like De La Salle University – Canlubang, it would be easier implement an E-Marketing plan if it is cost-free (financial). That would have a huge impact to the overall E-Marketing plan.
There are a lot of mechanisms I could use in Facebook. I would start with profile page; it is where everyone who uses Facebook starts. Here, you could build your identity and to be credible is to provide true information about you, your brand, company or product. With your profile page, you could generate bunch of traffic by viewing other profiles. It would best fit for the marketing of De La Salle University – Canlubang because more people would know about the school. Potential customers can then be led to the website of the school.
Another mechanism that would be helpful to De La Salle University – Canlubang’s marketing is Facebook groups. Viral marketing like video or photo would make reaching customers quicker and easier because people here are interconnected and they form communities that make a common ground for customers, friends and partners to participate in. Here’s an example of a viral video.
The next mechanism I could use is Facebook pages because this is where local schools De La Salle University – Canlubang could establish its brand. This function of Facebook is customizable meaning you could put applications to your page and could allow users to have a depth experience with your brand. It could accommodate limitless number of fans.
The last mechanism I could use and this is optional is Facebook events. It could be optional because I could do this is the profiles or groups. But in events you can announce to numerous people in one click. This is perfect for De La Salle University – Canlubang to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones. Your announcements of up coming events could generate forming of communities anticipating the event.
Facebook’s Mini Feed and News Feed is another mechanism that could help De La Salle University – Canlubang though it is not in the control of users. It moves on its own and does the work for you.
An effective viral marketing would help improve the ranking of De La Salle University – Canlubang in search engines. The interrelation of people in the social network like Facebook would help boost the school’s image and could pick up the rankings. If not, marketer must exert time and effort on reaching out to the customers more by creatively making effective viral marketing and customizing profiles, pages, etc. to make it more interesting to users. It may not improve the rankings right away but it would go up slowly with the help of Facebook. - DE
0 comments:
Post a Comment