The Digital Ripple Day 1

And day there goes day 1 of the 4^th Internet and Mobile Marketing Summit of IMMAP dubbed “The Digital Ripple”. Not having a smart phone held me back from fully experiencing the IMMAP Summit. There were applications for smart phones that almost everyone in the hall is already using although it’s not yet popular in our country. They used it for a raffle, sadly I can’t join. Nonetheless, it was a great day of learning more about this industry on the rise.

This year’s summit is called The Digital Ripple for a reason. Like a water ripple, the epicenter creates waves outwards and far. Same with digital marketing, the industry is still considered in infancy stage, yet it is capable of creating big waves, and getting a message to a large number of audiences in a very short time. Classic advertising is a one-way communication that clearly isn’t working much nowadays. With the use of social media, audience now can engage with a brand.

Before brand doesn’t care what the audience thinks of them, now audience is king. What they say matters because today “everybody is media”. Anything we say in the internet is media. We tweet, we use facebook, plurk, etc. Since we are the texting capital of the world, we quickly adopt twitter and now belong to the top 10 twitter countries. It’s like SMS on steroids.

Brands do all they could just to please their audience so they wouldn’t be receiving negative reviews and comments. Having said that, you could immediately sense a very big change or what we call the social media revolution. If web 2.0 gets users to contribute content, web 3.0 gets online life closer to offline. Web 3.0 is called augmented reality and/or semantic web. One thing is for sure, in the coming future, all of us would have our online life and offline life running together at the same time through our mobile phones.

This would mean more and more ways and platforms to reach target audience. This big of an opportunity is being anticipated by giant names in the internet already. It doesn’t necessarily mean that social media would take over the world, but it will be a big part of the world soon. Creating out-of-the-box ads still is the key plus the proper use of social media. So if I were you, ride the wave now before you get left behind.

A topic so deep and it can’t really be defined by anyone because it is ever changing. It evolves every day so that means no one could be a master of digital marketing. However, if you ignore it, you would surely be left behind in a blink of an eye. Soon more jobs could be outsourced and who knows your job or your skill wouldn’t be applicable in the future.

Tomorrow is Day 2 of this summit, hopefully I could pick up more than what I did today. Watch out for more insights about this wonderful topic and event.