The Digital Ripple Day 1

And day there goes day 1 of the 4^th Internet and Mobile Marketing Summit of IMMAP dubbed “The Digital Ripple”. Not having a smart phone held me back from fully experiencing the IMMAP Summit. There were applications for smart phones that almost everyone in the hall is already using although it’s not yet popular in our country. They used it for a raffle, sadly I can’t join. Nonetheless, it was a great day of learning more about this industry on the rise.

This year’s summit is called The Digital Ripple for a reason. Like a water ripple, the epicenter creates waves outwards and far. Same with digital marketing, the industry is still considered in infancy stage, yet it is capable of creating big waves, and getting a message to a large number of audiences in a very short time. Classic advertising is a one-way communication that clearly isn’t working much nowadays. With the use of social media, audience now can engage with a brand.

Before brand doesn’t care what the audience thinks of them, now audience is king. What they say matters because today “everybody is media”. Anything we say in the internet is media. We tweet, we use facebook, plurk, etc. Since we are the texting capital of the world, we quickly adopt twitter and now belong to the top 10 twitter countries. It’s like SMS on steroids.

Brands do all they could just to please their audience so they wouldn’t be receiving negative reviews and comments. Having said that, you could immediately sense a very big change or what we call the social media revolution. If web 2.0 gets users to contribute content, web 3.0 gets online life closer to offline. Web 3.0 is called augmented reality and/or semantic web. One thing is for sure, in the coming future, all of us would have our online life and offline life running together at the same time through our mobile phones.

This would mean more and more ways and platforms to reach target audience. This big of an opportunity is being anticipated by giant names in the internet already. It doesn’t necessarily mean that social media would take over the world, but it will be a big part of the world soon. Creating out-of-the-box ads still is the key plus the proper use of social media. So if I were you, ride the wave now before you get left behind.

A topic so deep and it can’t really be defined by anyone because it is ever changing. It evolves every day so that means no one could be a master of digital marketing. However, if you ignore it, you would surely be left behind in a blink of an eye. Soon more jobs could be outsourced and who knows your job or your skill wouldn’t be applicable in the future.

Tomorrow is Day 2 of this summit, hopefully I could pick up more than what I did today. Watch out for more insights about this wonderful topic and event.

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Icons That Shaped My Dreams

Do you know what you want to happen to your life? If so, who are the people you would want to pattern your life to? It would be important to have a model you would follow in your track towards success. They would serve as your guide and mentor (even if you don’t talk to them personally). You should be able to capitalize the things they did right and learn from their failures. Their story is enough to inspire you to reach that level.

I don’t mind sharing my dreams to you. I have three major dreams by the way. It gets modified as I get older because I get it closer to reality. To start off, I’ve always wanted to be an entrepreneur, thus I took entrepreneurship in college. However, throughout college, no one helped me know what business I should be in. I was left alone thinking about it and was forced to work. But as it turns out, work made me revive my dreams and define it. So the very first dream I am trying to be a reality is to have a SuperClub. I already have a name for it, the design is in my head but I would let someone draw it for me, the place, the time of launch, the people involved and the theme are all planned. As the days go along, I’d have more details for it.

Then this dream will eventually lead me to real estate developing because I’ve always want to build buildings and huge parks. And again eventually lead me to joining the airline industry that I believe should have more airlines other than what we have right now. The evolution of my businesses would make my company a conglomerate. That would put me in the list of richest Filipinos alongside Henry Sy, Lucio Tan and other business magnate we have.

Next up is to become a digital marketer. This recently lit up in my head as I tried to do this and saw some potential to it. And because I am serious about taking this path, I will be studying digital marketing at Ateneo partnered with IMMAP for this diploma program. It made a lot of sense as I have been seeing the big shift of our generation – the social media revolution. I plan to create a site that would make Facebook and Twitter need my site.

Third but definitely not the least, is I’ve always wanted to become a DJ since 2005. Ever since I heard the song Pink Life by Gyskard, I got interested in House Music. Eventually I began to like Electro, Trance and Techno. So while this dream isn’t materializing to date, I just collected songs of these genres. I never get satisfied with the number of tracks I have because I know successful DJs have numerous tracks they can remember. And also I have a list of songs I would like to remix when I learn how to.

There you go! Those are my dreams! My upcoming blogs are about people who I idolize or who I am studying and sometimes copying. They are my role models. In each of my dreams, I have heroes that make me believe even more that it would manifest.

I always think that if they can, then so can I. There’s no such thing as very lucky. I have a very big dream, so I must pattern my work with people who made their own dream happen in a humongous way. My heroes would be my guide towards the right path. I listen to people who have great results over those who haven’t proven anything in this world. I’m doing all I can to make my dreams happen, you should too!

So who would guide me to my dreams? Who are the icons that shaped my dreams? Stay tuned. Next blogs would be about the people I idolize and would take me closer to my dreams. First to come up would be titled: ICONS THAT SHAPED MY DREAMS: (name of idol). Watch out! - DE

“You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your life in terms of its environment. Are the things around you helping you toward success – or are they holding you back?” – William Clement Stone (1902-2002)

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The Digital Ripple

Print ads, banners, billboards, posters and traditional advertising no more! Digital Marketing culture in the Philippines is set to take off in the near future and the group that would make this happen is the Internet and Mobile Marketing Association of the Philippines (IMMAP). IMMAP is an association built to utilize the internet and mobile advertising opportunities in the country. Every individual that is into digital marketing shouldn’t miss the 4^th Internet and Mobile Marketing Summit 2010 named THE DIGITAL RIPPLE.

This will be a 2 day summit on August 19-20, 2010 at the SMX Convention Center, Mall of Asia, Manila, Philippines. Digital Entrepreneurs, executives, and highly successful bloggers would speak in this summit to share more about the booming industry – from how internet and mobile marketing works, to the trends, to the detailed techniques that would make digital marketing work for you and for clients.

The best of the best digital marketers in Southeast Asia would be here including my idol bloggerAbe Olandres (YugaTech.com) would be there in the panel discussion. This would be a perfect opportunity for engage with digital marketing experts.

This just excites me because I can’t decide whether to take Creative Media Management in Entrepreneurs School of Asia or take the Digital Marketing Diploma Program of IMMAP partnered with Ateneo. Having known that my former professor was the co-founder of IMMAP and another former professor is a faculty member of Digital Marketing Diploma Program, Ramon Duremdes and Joel Yuvienco, this just solidifies my choice for Ateneo Business School. I won’t miss this opportunity to learn and to start riding the wave of a culture on the rise.- DE

I’m going! Are you?

The Digital Ripple Website

Register Here

Speakers

Program Schedule

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